Home Credit
The Home Credit website, based in Vietnam, underwent a redesign with a primary focus on simplification and standardization of design elements. The goal was to improve user experience (UX) by prioritizing clear communication and streamlined navigation, ensuring ease of use and easy understanding for all visitors.
Design Approach:
Simplified Visuals: The website's design adopts a clean and minimalist approach, removing clutter and unnecessary elements to present a visually uncluttered and inviting interface.
Consistent Design Elements: A standardized design system is implemented, ensuring consistent use of colors, typography, buttons, and other UI elements throughout the website. This consistency creates a cohesive and recognizable brand identity.
User-Centered Design: The UX/UI design is driven by a user-centered approach, putting the needs and expectations of visitors at the forefront. Intuitive interactions and navigation are prioritized to enhance user satisfaction.
Clear Communication: The website's content and messaging are refined to convey information clearly and concisely. User-friendly language and easily scannable sections aid in better understanding the offered products and services.
Mobile-Friendly: The design is responsive, optimized for various devices, particularly mobile phones, to ensure a seamless experience for users across different screen sizes.
Key Features:
Simplified Navigation: The website features an intuitive and user-friendly navigation menu, organized logically to help visitors find the information they need quickly. Clear labels and icons aid in navigation efficiency.
Visual Hierarchy: The content is presented with a clear visual hierarchy, emphasizing essential information and guiding visitors through the website's flow naturally.
Streamlined Forms: Contact forms and application processes are redesigned to be concise and user-friendly, reducing friction and encouraging user engagement.
Call-to-Action (CTA) Optimization: The placement of CTAs is strategically optimized to attract attention and encourage conversions, leading visitors to take desired actions easily.
Performance Optimization: The website's performance is optimized to ensure fast loading times, reducing bounce rates and improving SEO rankings.
