IIT Madras
The IIT Madras Alumni Website required a revamp to improve the user experience (UX) and enhance the overall visual appeal. The primary focus was on adding vibrant colors and ensuring a better user experience by prioritizing user needs and addressing current objectives.
Design Approach:
User-Centered Design: The website redesign adopted a user-centered approach, placing alumni needs and preferences at the core of the design decisions. User feedback and insights were collected to inform design choices.
Modern Visuals: The design incorporated modern and vibrant visuals, infusing the website with a fresh and lively look while maintaining a sense of professionalism.
Consistent Branding: A cohesive branding strategy was implemented, using consistent colors, typography, and imagery that aligned with IIT Madras's brand identity.
Intuitive Navigation: The website's navigation was streamlined to ensure easy access to essential sections, such as alumni profiles, events, news, and resources.
Responsive Design: A responsive layout was employed to ensure that the website adapted seamlessly to various devices, offering a consistent and user-friendly experience on desktops, tablets, and mobile phones.
Key Features:
Colorful Interface: Vibrant colors were introduced to add energy and visual interest to the website, while still maintaining a professional and inviting tone.
Enhanced Alumni Profiles: The alumni profile pages were revamped, allowing graduates to showcase their achievements, connect with peers, and contribute to the alumni community.
User-Prioritized Information: The content was reorganized, emphasizing the most relevant and impactful information, such as upcoming alumni events, news, and initiatives.
Intuitive Search Functionality: A powerful search feature was implemented, enabling users to find specific information or alumni profiles effortlessly.
User-Friendly Resources: Alumni resources, such as mentorship programs, job opportunities, and networking events, were made easily accessible, encouraging active participation within the community.
