AMP North Bank
AMP North Bank aims to develop a retirement calculator that caters specifically to its executives, facilitating the easy display of complex and critical information to potential customers. The primary focus is on creating a user-friendly and intuitive experience, particularly for the target group of older individuals and couples, enabling them to understand their retirement plans effortlessly.
Design Approach:
Simplicity and Clarity: The design of the retirement calculator emphasizes simplicity and clarity, presenting information in a straightforward and easy-to-digest manner. Complex financial concepts are translated into accessible visuals and language to ensure a smooth user experience.
User-Centric Approach: The UX/UI design adopts a user-centric approach, taking into account the needs, preferences, and potential challenges faced by older individuals and couples. Large, legible fonts, intuitive navigation, and clear instructions support seamless interactions.
Empathy and Understanding: Visual cues and subtle prompts are incorporated to show empathy and understanding towards the users' unique circumstances and financial concerns during retirement planning.
Minimal Cognitive Load: The design minimizes cognitive load by presenting information in digestible chunks, using progressive disclosure to reveal detailed information when necessary, and employing familiar visual metaphors.
Responsive Design: A responsive design is implemented to ensure that the retirement calculator adapts seamlessly to various devices, providing a consistent experience on desktops, tablets, and mobile phones.
Key Features:
User-Input Fields: The calculator features user-input fields for financial data, such as savings, investments, expenses, and retirement goals, guiding users through the process with helpful tooltips and examples.
Retirement Projections: Users receive clear and visually engaging retirement projections based on the entered data, allowing them to visualize their financial situation during retirement easily.
Scenario Comparison: The calculator enables users to compare different scenarios by adjusting inputs, offering real-time comparisons of various retirement strategies and outcomes.
Personalized Recommendations: Personalized recommendations and tips are provided to users based on their specific financial situation, helping them make informed decisions for a secure retirement.
User Support and Assistance: User-friendly support features, such as live chat or access to customer service representatives, are integrated to address any questions or concerns that users may have during the retirement planning process.
