Citibank
Objective: Citibank aims to enhance user experience and align with their new branding guidelines by implementing a cleaner and more intuitive intro flow for their digital platform. The primary goal is to create a seamless onboarding process that fosters a positive first impression and establishes a strong brand identity.
Design Principles:
Simplicity: The new intro flow will focus on simplicity, ensuring that users can easily navigate through the onboarding process without any confusion or overwhelm.
Consistency: The design elements and interactions will be consistent with Citibank's updated branding guidelines to reinforce the brand identity and build trust with users.
Clarity: Clear and concise instructions will be provided to guide users through each step of the intro flow, reducing the likelihood of errors or misunderstandings.
Accessibility: The design will be inclusive and accessible to all users, considering factors such as color contrast, font size, and screen reader compatibility.
Efficiency: The intro flow will be optimized for efficiency, minimizing the number of steps required to complete the onboarding process and ensuring a swift experience.
Key Features:
Streamlined Sign-Up: The sign-up process will be simplified to capture only essential information, reducing the time and effort required from users.
Visual Cues: Intuitive visual cues, such as animations and micro-interactions, will be incorporated to guide users seamlessly through the intro flow.
Branding Elements: Citibank's updated branding elements, such as the logo and color palette, will be strategically integrated throughout the flow to reinforce brand recognition.
Personalization: The intro flow will incorporate personalized touches to make users feel valued and engaged from the outset.
Error Handling: Clear and user-friendly error messages will be implemented to help users easily resolve any issues that may arise during the onboarding process.
